KM56 Impact

Originated and navigated relationship between host resort sponsor and program participants. Facilitated local media outlets to draw further attention and create hype and interest to follow swimmers as they attempted their feat.

Action

Create event at launch point for charity record swim relay.

Purpose

Publicity and awareness surrounding worthwhile cause and world record attempt.

Success

Fluid program management; managed swimmers and media access including pre-post press activities, security, and on-site sponsor fulfillment.