KM56 Impact

Communications and production of all program elements for participants including synergy with Hong Kong based operators.

Action

Spontaneous "on-location" Planning of International Group Business Function

Purpose

Execute concise group itinerary on short business excursion to Hong Kong and create events on fly to ensure strong residual promotion from participants following conclusion of trip.

Success

High energy itinerary over short 3 day period; including business forums, cultural exchange culinary events, and final evening banquet at Victoria Peak. Event success demonstrated as it has become a recurring program.